Agadir

You read it right before, Agadir is not located far from Essaouira, further south on the coast. The atmosphere is totally different: Agadir is more "tourist" and less "authentic", but is still worth a visit, especially for those who love the beach (though not recommended for those fleeing the touristy places ...)!
Once in Agadir, the main "attraction" is the superb sandy beach that awaits you, and of course surfing. If you are staying in a hotel by the sea, most of them have private beaches reserved for their clients.
The city is modern and airy as it was totally rebuilt in 1960 after an earthquake. Many shops and restaurants are located near the beach. Kasbah which is located on a beautiful hill is the only historic building in the city, and it is also possible to visit the port, especially if you want to eat fish and seafood for cheap ...