At Mohammed VI, the tourist is king. The quality of the welcome, the diversity of supply and the country's promotion efforts are paying even more than other destinations in North Africa are in crisis. Morocco plans to host 10.7 million tourists in 2014, generating revenues of 61 billion dirhams (€ 5.4 billion).
The Kingdom of Morocco has already overtaken Egypt in 2013. It is now close behind South Africa (9.6 million tourists in 2013) to the rank of first African destination. All without having to slash prices as in Tunisia and Egypt.
Tunisia has recorded 7.3 million foreign visitors in 2013 (against 6.9 million in 2010), but the numbers are misleading. Of the 2013 arrivals included 2.9 million Europeans, 1.6 million Tunisians living abroad and no less than 3.2 million North Africans - statistics that now take into account the influx of Libyan refugees ... Egypt, she saw tourist arrivals fall by 40% between 2010 and 2013, falling from 15 to 9 million people. The attacks in the Sinai and the riots in Cairo yet plunged 43% tourism revenues in the first quarter 2014, according to authorities.
Morocco attracts the French, Germans and British
France has deserted the shores of the Red Sea, but still the main source market for Morocco (35% of arrivals and 28% of overnight stays in 2013). A new phenomenon is observed on the roads of the Kingdom of Morocco, with French pensioners who travel across the country in motorhomes. They represent no less than 13% of arrivals according to the Observatory of Moroccan tourism (OTM).
Marrakech, Agadir, Fez and Rabat are also popular among the Italians, the Germans and the British, whose arrivals have experienced increases of 15%, 13% and 12% in 2013, against only 4% for French and according to the Spanish Ministry of Tourism. For its part, the domestic market accounts for 30% of overnight stays.
Aucun commentaire:
Enregistrer un commentaire