A Merzouga, this distant grove where there was a campground there twenty years, hotels have mushroomed. They are over thirty, arranged along the dunes and competing arguments to attract foreign in search of escape: wi-fi, traditional architecture, hammams, hand shaped pools Fatma, bivouacs to spend the night under the stars in the sands ...
The practice is to outperform customers by offering better rooms. Everything is done to make guests feel comfortable. "Relax, Max," repeatedly stated boys in restaurants ... The goal: make it back - including his own (39% of travelers organize their trip themselves, bypassing tour operators). The return rate is high, with 12% of foreign visitors have already made at least one trip to Morocco in the past.
Massive investments
Tourism is a pillar of the Moroccan economy (7.5% of GDP). The authorities do not skimp on the means to develop it. An investment fund was established in late 2011 with the Gulf countries to inject more than 2 billion euros in this sector. The public company Moroccan tourist engineering Corporation (Smit) plans to invest nearly $ 6 billion as part of the development plan "Vision 2020".
Morocco wants to increase its capacity of 200,000 beds, but also build large projects. A "City of Entertainment" is under construction in Agadir, a "Desert Resort" in Dakhla and a theme park "Culture of Morocco" in Marrakech.
Already, the value proposed by Morocco's institutions makes it competitive scenery. A lesson that could be meditated elsewhere in Africa, especially on the coasts of Senegal, where rates of any inn and harassment of tourists by barges cut many want to come back.
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